Nutriverse Launches Premium Makhana Snacks for Health-Conscious Consumers

Mumbai, September 13, 2025 (pressrelease.in) — Nutriverse, a premium snacking brand founded by Aditya Singh, Anurag Singh, and Vijay Samyani, has officially launched its first line of makhana-based snacks. The brand enters the market at a time when Indian consumers are actively seeking healthier choices without giving up taste, and Nutriverse is positioning itself as the go-to name for mindful yet exciting snacking.

A modern snack rooted in tradition

Makhana, also known as fox nut, has been trusted for centuries in Indian households for its natural goodness. Nutriverse brings this heritage ingredient into today’s world with a contemporary twist, light, crunchy, and packed with bold flavors that appeal to young consumers who want a balance between health and indulgence.

Standing apart in a crowded market

While shelves are crowded with fried chips and sugary treats, Nutriverse is creating space for a snack that feels premium yet approachable. Each pack is designed for daily consumption, whether it’s a quick office break, evening chai-time, or late-night craving. The brand’s focus on quality sourcing and clean packaging ensures that every bite delivers on both flavor and trust. Nutriverse begins its journey in Mumbai with retail rollouts across key outlets. Expansion to other Indian cities is underway, followed by global markets such as the UAE, Canada, and the US. With international consumers showing rising interest in authentic Indian superfoods, Nutriverse aims to put India’s makhana on the global snacking map.