When to Release a
Press Release

A press release should be issued whenever your business has newsworthy information to share with the public or media. This includes major announcements such as product launches, funding rounds, partnerships, expansions, event participation, awards, or executive appointments. It’s also a powerful tool for crisis communication, company milestones, and thought leadership. Releasing a press statement at the right time helps control your narrative, generate media coverage, improve SEO, and build trust with customers, investors, and stakeholders.